Let’s Simplify.

Hey {{ first name | reader }}!

Ya know, lately I’ve been wondering if we’re all just trying to do too much. Myself included.

I work with a lot of people across the country, and one clear trend I’m seeing is that a lot of smart founders and business owners are doing everything right on paper. They’re posting on multiple platforms. They’ve hired a VA. They’ve taken a few content courses. They’re using tools, templates, schedulers, and automations.

And somehow… the return on all of that effort is only small gains.

Exhausted.
Overwhelmed.
And buried in the weeds of operations instead of actually growing their business.

Being just as frustrated as the rest, I came up with 5 practical ways how I think we can simplify, and grow.

First, pick one real content lane. Not YouTube and LinkedIn and Instagram and TikTok and a newsletter and a podcast.

Pick one primary channel where your actual buyers already pay attention. Build depth there first. Everything else can come later. I stick with Linkedin, YouTube, and this newsletter. Very manageable now.

Second, stop building a content factory before you have a message.

I constantly see people obsess over systems, workflows, automations etc, before they can clearly answer one question:

What do we actually stand for? Like, what is my mission?

Third, create fewer, better pieces.

I personally don’t think you need 30 posts a month. Yes, while the data may show that overtime you can grow from that and it may work for you, I’d rather focus on creating less, but putting more into each piece than I had before.

Fourth, measure outcomes, not activity.

Posting every day feels productive. But activity is not impact.

Ask yourself honestly:
Is this creating conversations?
Is it leading to referrals?
Is it warming up real opportunities?

If not, your strategy isn’t broken. Your focus is.

And fifth, build one simple, repeatable format.

One show, or one recurring video style. or one predictable structure, for example.

When your audience knows what to expect, trust builds faster. And your production process becomes dramatically easier.

Most people don’t need more content.

They need a clearer story, a tighter format, and far fewer moving parts.

To me, growth doesn’t usually come from doing more, I think it comes from doing less… better.

I hope this was helpful. Let me know if you disagree, or if you have ways that you have simplified your processes, I’d love to hear!