This week I’m sharing two new videos that get at something I keep coming back to: business video works best when it does more than simply “look good.” It should help people understand how you think, remember what you said, and move them a little closer to trusting you. One of these videos is about building that trust over time. The other is about making your ideas stick once someone is watching:

A lot of business owners assume a video failed if nobody calls right away. In this video, I break down what prospects are actually doing before they ever contact you, why a library of useful videos can quietly build trust over time, and how to use that content directly inside your sales process:

Good information is not enough if nobody remembers it. In this video, I show how simple visual storytelling can make a business idea stick - using physical objects, visible transformations, and one strong image that helps people remember the point long after the video is over:

That’s all for now, have a wonderful week!