Hey {{ first name | reader }}!
If you caught the Golden Globes this past Sunday, you probably noticed something new. and honestly, long overdue. For the first time in its history, the Globes included a Best Podcast category. Yep - awards season finally acknowledged what we’ve all known for years: podcasts are a major force in media.
And here’s the headline from Hollywood’s big night: Amy Poehler’s Good Hang with Amy Poehler took home the very first Golden Globe for Best Podcast. That’s right, Amy Poehler, the beloved star from Parks and Recreation and longtime Globes host, won the inaugural award in a category that’s a big deal for creators everywhere.
Why this matters to you
You might be thinking, “Brian, why am I reading about the Golden Globes?” Here’s the thing: this moment isn’t just Hollywood fluff. It’s a signal.
Podcasts - long the underdog of storytelling and brand building - are now getting major industry validation. An award that used to focus strictly on film and TV recognized an audio medium that’s built by creators, storytellers, and everyday voices. That’s huge if you’re building a brand, a business, or a platform where connection matters.
Here are a few takeaways for your world:
1. Recognition changes perception.
It’s one thing for fans to love a show. It’s another when an institution gives it a Golden Globe. That kind of legitimacy matters - for sponsors, networks, and audiences alike.
2. Media is expanding.
If you’re thinking about expanding your reach into audio - even if it’s repurposing content from video, or creating short audio clips - this signals that the broader entertainment world cares about voice, conversation, and personality.
3. Be where the audience is.
Podcasts aren’t just talking heads anymore. They’re recognized as storytelling platforms that move culture. If you’re creating content, understanding how listeners engage differently than viewers is a competitive edge.
4. Awards aren’t everything — but they are momentum.
Winning a Globe doesn’t make Good Hang a better podcast than everyone else - but it brings new attention, new listeners, and new opportunities. That’s what creators should be chasing: momentum.
That’s it for this week.Keep creating.
Keep showing up.
And remember - your voice matters, even if the Globes haven’t given you a statue yet 😉
