When I started The Talk Show Me Tuesday, the vision was specific: give you the on-camera and talk show strategies I picked up from years in television. Booking guests, holding an interview, commanding the frame. I built my career under studio lights, produced segments for broadcast, and wanted to bring that knowledge directly to your inbox every week. And honestly - it worked. The strategies were solid. The feedback was great. But something kept nagging at me as I wrote every issue.

The name was getting in the way.

If someone forwarded this newsletter to a colleague, they had to explain the title before they could explain the value. That's a problem. And "talk show" was only telling half the story.t.

The people reading this aren't all building talk shows in their living rooms. You're entrepreneurs, consultants, coaches, and executives who understand one thing clearly - video is no longer optional. Whether you're setting up a studio in a spare bedroom, pitching yourself for media appearances, building a YouTube channel, or just trying to stop looking terrified on a Zoom call, the need is the same: show up on screen with confidence, clarity, and credibility.

That's bigger than talk shows.

So welcome to The Big Brief: Video Presence for Business. Same short format. Same writer. But the scope is wider now. On-camera performance, studio setup, gear that actually matters, YouTube strategy, personal branding through video, and how to use media appearances to build your authority. Big ideas. Brief format. Every week.

This is still the same newsletter at its core.

What changes is the ceiling.

I want this to be the newsletter you forward to the colleague who just got asked to do their first on-camera interview. The one you send to the client who keeps putting off launching their YouTube channel. The resource you wish existed when you first started trying to figure all this out.

So if you've been here since the beginning - thank you. You're going to like where this is going.

And if someone just forwarded this to you - hi. You're right on time!

That’s all for this week!

P.S. The 30 day Business Video Podcast Cohort is filling up fast, if you want a high converting show built strictly to grow your business (and launch your first episode in 30 days), reply to me here and I’ll get you all the info.