Expertise is what you know. Communication is whether the person across from you actually gets it. Those sound like the same skill. They're not.

The people who build trust fastest on camera aren't the ones proving they're qualified. They've stopped trying to demonstrate how much they know and started focusing on whether the other person walks away with a clear idea in their head. Once someone understands how you think, the conversation changes, usually long before they become a client.

I go deeper on this, and what it means for how you show up on camera, in the video I posted this week. Click below and enjoy!